The mission of Takata Lab is to visualize electronic structures of materials at nano-meter level using synchrotron radiation (SR) X-rays, and establish the design guidelines for developing new functional materials. Currently, we are strongly promoting the “Next-Generation Synchrotron Radiation Facility” (Fig. 1), which is a state-of-the-art soft X-ray light source, scheduled to be constructed on Aobayama new campus by FY2023. We aim to innovate X-ray nano visualization technology by combining the unprecedented light properties of the next-generation SR facility with our own measurement and analysis methods. In addition, we aim to make the next-generation SR facility a cradle of open innovation through a new type of industryacademia collaboration based on “Coalition Concept” (Fig. 2), in which academia and company form a strong one-onone team to solve social challenges.